The Statistics Behind Digg Submissions

Analysis,Digg by + on June 4, 2007 at 8:51 pm

Ever since Digg announced their API, I’ve been eager to see what stats I could generate. Since my wife is out at Book Club tonight, I spent a bit of time with Digg’s API. All of the analysis below was conducted on all of the stories submitted in May:

How long does it take for stories to get promoted?


Very few stories get promoted within 2 hrs. And very few stories get promoted after 24 hours. There is definitely a window of opportunity that lasts for 24 hours after submission.

Introducing ‘Promote Rate’

Up to date, the most interesting studies done on Digg have involved basic analysis of already promoted stories. Pronet Advertising has a good look at the top 10 brands on Digg, and SEOMoz has a YouMoz article on Digg that talks about the best time to submit a story.

While both of these articles are quite interesting, I think the greatest indicator of success on Digg is something I’ve been calling ‘Promote Rate’. Basically, it is the percentage of stories of a given set of characteristics that were promoted to the first page.

Best Time of Day to Submit to Digg:


Promote rates are higher on the weekends and in the evenings. A story submitted around 9PM on a weekday enjoys a 66% higher promotion rate than an 8 AM post.

Best Category to Submit to:


OK, so submitting an article to “Linux/Unix” looks to be 16x more likely to get promoted than if you submitted an article to “Business & Finance”. Certainly Diggers prefer Linux stories to the latest TPG buyout.

How much of this preference is topical vs. the category of the article? I looked at all of the stories submitted with the word ‘Linux’ in the title inside and outside the “Linux/Unix” category:


Articles with the word ‘Linux’ in the title are promoted 9x more frequently if they are submitted in the “Linux/Unix” category.

Does having a user image matter?


Users with images have more stories promoted than users without images. I would posit that a user image may indicate an active user with more friends, but submit stories without an image at your own risk =).

Anyway, that’s all for this evening. I’m looking at a few more things and will post a follow up in a little while.


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  • AJ

    Can anyone tell me how I find out the following data:
    For all web pages where a Digg This button appears, how many of the total visitors to the page, click the Digg This button? Thanks!

  • KR

    What do you mean when you say Promote Rate? Does that mean when a story is promoted to the front page?

  • Dave Naffziger

    Promote rate = Number of Stories Promoted to the front page / Total submitted stories

  • Ryan Ray

    Such an awesome post, no wonder when I submit my articles from at 9am they go nowhere! Thanks for the information I’m going to test it out

  • website design

    Well, I guess the architecture of Digg doesn’t allow for staying power of a powerful story or crucial event. If ya don’t pay attention, ya miss the world ending.

  • Net Money FAQ

    Interesting stats, slightly different from what I thought to be the case, especially promote rate by category.

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  • Gary

    Nice work on the stats. The 'promote Rate by Category' is very interesting!

  • Dave Naffziger


  • roberto

    This are great stats, is there any way to find out about popular personalities: artists, politicians, companies promoting through Digg and which of these are top users?

  • Dave Naffziger

    This ought to be possible using the API, but it would likely require a
    healthy amount of work.

  • Brian H.

    Thanks for this post. Great stats. Would love to know why when I tweet a dugg post the # of views goes up by 20 or so but then when I check my stat counter, there's only one hit from my dugg post I tweeted. That's happened to me tonight a lot.

    I can't find this topic of views not showing up on stat counters anywhere on Google.

    Any help Dave, would be appreciated.


  • Jens Berger

    Great work on the stats. My favourite screenimage is 'promote Rate by Category'. Very interesting.

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