When you understand a market, opportunity is everywhere

Business by Dave Naffziger on February 5, 2007 at 10:35 pm

As we’ve shifted the business model at JB, we’ve begun to understand adjacent markets (online coupons, deals, etc.). The more I’ve come to understand the markets, the more opportunity I see. Niches that seemed saturated to an outsider are wide open to the insider.

We can only execute well on so many things at once, and need to learn to prioritize better.

Comments

acewasabi — February 7, 2007 @ 4:18 am

unsatisfying posting.

R shared with me this same thesis in the basement in 1999 when he told me about the intrigue and machinations within the plastic patio furniture industry. moral was that even an ostensibly boring and simple industry like plastic patio furniture was in fact full of interesting facets.

you and R seem to be falling victim to a somewhat odd tendency of many bloggers to merely *refer* to something interesting and meaningful without actually *saying* anything interesting or meaningful.

analogy:
this post of yours was like me posting (if i had my own blog) “I learned some interesting stuff lately”.

(and leaving it at that).

as a reader, i want to know the gory details. what did you find in coupons and deals that was so fascinating? if you don’t want to share for competitive reasons, fine, but then perhaps you ought not to mention it in the first place. what do you need to prioritize better? why haven’t you done so already? were you not aware that prioritizing is important?

davenaff — February 7, 2007 @ 12:08 pm

Great point. Thanks for the feedback. I’ll avoid this trap going forward.

In Keeping with Dave’s theme - there’s opportunity in any segment at Starting Up by Rahul Pathak — February 13, 2007 @ 8:39 am

[...] Dave had a post a few days ago about how there’s opportunity in any industry once you start to…. Along those lines, here are a couple of tidbits I found fascinating: [...]

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When you understand a market, opportunity is everywhere

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