Yahoo messed up so badly, it seems that they’ve disabled the geotargeting features for now. BTW, I can’t tell you how happy I am that these issues aren’t related to the core technology. At Quova, we constantly heard things like ‘why are you showing my IP to be in Minneapolis - I’m in St. Paul’.
Geotargeting is often mistaken for something that is easy to do and easy to implement. Neither are true. However, both are easy to do a poor job at. Effective use of geotargeting technology requires someone to sit down and carefully map out the full user experience. This involves these frequently overlooked scenarios:
- No geotargeting information (or information that is known to be unreliable)
- The user is trying to hide himself (yes, these can be detected)
- Incorrect geotargeting information - you obviously want to give the user a way of telling you that you’re wrong.
- Geotargeting information available at a different resolution. The user is reliably determined to be in the Bay Area, but the technology cannot reliably determine whether they are in Oakland or San Jose.
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