Dave Naffziger’s Blog

I’m utterly shocked by the complete lack of marketing sense exhibited by Mediapost in their email newsletters. Here is an example of the newsletter that they have been sending for the last 2 weeks:

Seriously, could there be a message that is any more wrong?

There is no way that they are going to cancel my subscription. Sure, some people will click through and take their survey, but there is no way that anyone has a better feeling about MediaPost as a result. In fact, I’d be willing to bet that they lose a substantial number of subscribers. They’ve just lost one.